Contentlockr is paywall software built specifically for B2B publishers, trade publications and professional media brands.
It helps you convert anonymous visitors into leads, leads into subscribers, and subscribers into long-term revenue - without killing reach or conversions.
The challenge of monetizing B2B content
B2B publishers operate in a completely different reality than consumer media.
Your audience is:
- smaller, but far more valuable
- highly selective in what they pay for
- looking for trust, relevance and proof of value before committing
That makes traditional hard paywalls a poor fit for B2B content.
Why hard paywalls fail for B2B publishers
Hard paywalls:
- block access before value is experienced
- cause high drop-off rates
- generate little insight into who your readers actually are
The result?
Low conversion, poor data and missed revenue opportunities.
At the same time, giving everything away for free isn’t an option either - especially when you:
- publish market research and reports
- publish professional insights and data
- organize paid events, webinars or sell memberships
B2B publishers need a smarter, more progressive way to monetize content.
Built for professional B2B publishers
Contentlockr is designed specifically for publishers of professional and industry-focused content, such as:
- trade publications
- professional news platforms
- industry portals owned by trade associations
- publishers monetizing reports, data and events
These publishers share the same challenge:
How do we grow reach, capture high-quality data and generate revenue - at the same time?
Contentlockr solves this by replacing rigid paywalls with a flexible, audience-first approach.
From anonymous visitors to paying B2B subscribers
Contentlockr turns your content into a growth engine by guiding users through a clear, low-friction journey.
1. One-click access instead of hard paywalls
Instead of blocking content outright, Contentlockr lets visitors unlock content in one click.
Depending on the content, this can mean:
- free access in exchange for basic contact information (like first name, last name and email address)
- access for newsletter subscribers only
- paid access for premium reports, data or events
Visitors experience value first — which dramatically improves conversion.
2. Progressive profiling for high-quality B2B data
B2B data is only valuable if it’s relevant.
Contentlockr uses progressive profiling to gradually collect zero- and first-party data, such as:
- role or job title
- industry or company size
- content interests
- level of seniority
All without overwhelming the user with long forms.
The result:
- richer reader profiles
- better segmentation
- more relevant communication
- higher lifetime value per subscriber
3. Turn access into revenue
Once a user is engaged, Contentlockr helps you convert that engagement into revenue.
With one click, users can:
- subscribe to a paid membership
- purchase access to reports or market data
- register and pay for events or webinars
No redirects. No friction. No lost conversions.
Paywall software that converts — not blocks
Many B2B publishers struggle with fragmented tooling:
- one tool for paywalls
- another for lead forms
- another for email
- another for payments
This creates friction — both for your team and for your audience.
Contentlockr replaces hard paywalls and loose tools
Hard paywalls
- ❌ low conversion
- ❌ no data before the paywall
- ❌ poor user experience
Loose lead forms & marketing tools
- ❌ disconnected from content
- ❌ not built for publishing workflows
- ❌ difficult to monetize directly
Contentlockr
- ✔ soft & progressive paywalls
- ✔ built for B2B publishing
- ✔ focused on growth, data and revenue
- ✔ fully GDPR-ready
Grow faster with built-in B2B growth features
Contentlockr is more than paywall software.
It’s a complete audience capture and monetization platform for B2B publishers.
Member-get-member: grow inside organizations
B2B content is rarely consumed alone.
Contentlockr allows subscribers to invite colleagues to access content, reports or memberships — turning your audience into ambassadors and accelerating growth within organizations.
One-click checkout for events and subscriptions
Whether you monetize through:
- paid newsletters
- premium content
- memberships
- events or webinars
Contentlockr offers a built-in checkout with one-click payments, integrated with providers like Mollie and Stripe.
Less friction means more conversions.
Integrated CRM, email and analytics
With Contentlockr you get:
- subscriber and lead management (CRM)
- integrated email campaigns
- detailed analytics on content performance and conversions
Or connect Contentlockr to your existing CRM or email platform — whatever fits your setup.
Proven results for B2B publishers
Contentlockr is trusted by professional publishers who focus on growth, not just access control.
- A B2B publisher in the Dutch real estate sector used Contentlockr to grow into the largest professional platform in its niche market.
- A well-established publisher for retail professionals increased both its newsletter subscribers and paid subscribers by over 70% using Contentlockr’s progressive paywall strategy.
The common factor?
They stopped blocking content - and started converting audiences.
Paywall software for B2B content in Europe and beyond
Contentlockr is built with European publishers in mind and works just as well internationally.
GDPR-compliant by design
supports EU and non-EU audiences
suitable for professional and regulated industries
Whether you publish locally or globally, Contentlockr scales with your audience.
See how Contentlockr works for your B2B audience
If you publish professional content, your paywall shouldn’t slow growth — it should enable it.
Contentlockr helps B2B publishers:
- capture better data
- convert more readers
- monetize content and events
- grow sustainable subscriber revenue
Without hard paywalls. Without loose tools. Without unnecessary friction.