Contentlockr vs Piano
Piano is an enterprise analytics and paywall platform. Contentlockr is a lightweight content lock — a small piece of code on any CMS — that does one thing brilliantly: capture verified leads from your content with zero friction.
At a glance
A quick side-by-side overview of both platforms.
Content lock that captures verified leads from your existing articles with 1-click social unlock. Runs on WordPress or any other CMS.
- Transparent pricing at €0.02 per lead
- A small piece of code — live in 5 minutes
- Self-serve, no sales process needed
- One tool that does one thing well
- No long-term contracts required
Enterprise analytics, paywall, and customer experience platform for large media organizations.
- Enterprise pricing (not publicly listed)
- Months-long enterprise implementation
- Sales-led funnel (content, demo, deal)
- G2 leader in analytics & paywall
- Full analytics + CX + paywall suite
Feature comparison
A detailed breakdown of how the two platforms stack up.
| Feature | Contentlockr | Piano |
|---|---|---|
| Pricing | Transparent €0.02/lead | Enterprise pricing ($$$$, not public) |
| Setup | One snippet, 5 min setup | Months of enterprise implementation |
| Content access model | 1-click social unlock | Complex paywall + analytics suite |
| Lead/data capture | Enriched social profile data | Subscription and analytics data |
| Reader friction | One click to unlock content | Paywall / subscription signup |
| Integrations | Any CMS or custom stack, no dev needed | Enterprise integration, dev team needed |
| Best for | Publishers of all sizes | Enterprise media organizations |
Why publishers choose Contentlockr over Piano
Get the lead capture you need without the enterprise complexity you don't.
Transparent pricing
Simple €0.02 per lead with the first 1,000 free. No enterprise pricing negotiations, no surprise invoices, no long-term contracts.
Minutes, not months
Add one small piece of code — via our WordPress plugin, Google Tag Manager or any other CMS — configure your content lock, and start capturing leads in 5 minutes. No enterprise implementation timeline.
One thing, done well
Contentlockr focuses on lead capture from content. No bloated analytics suite, no complex CX platform. Just effective lead generation.
Built for all publishers
From solo bloggers to large newsrooms. No minimum size requirements, no enterprise-only gatekeeping. Start today, scale tomorrow.
Ready to try Contentlockr?
Start capturing verified leads from your content today. First 1,000 leads free, no credit card required.