Grow smarter. Publish better.
Insights, interviews, tutorials and case studies from the Contentlockr team and our publisher community.
What FD and Voetbal International know about entry-level subscriptions
Two leading Dutch publishers — one B2B, one B2C — launched entry-level subscriptions with the same strategy: lower the barrier as far as possible. The €1.99 isn't the point. The relationship is.
The media industry is moving faster than ever
Four takeaways from the WAN-IFRA World News Media Congress in France. AI is becoming foundational, distinctive journalism is a competitive moat, direct relationships beat platforms, and product experience is becoming the brand.
What being a “preferred source” in Google really does for publishers
The “Add as a preferred source on Google” button is popping up everywhere — but what does it actually do? A breakdown of the Google surfaces it touches, why it won't lift your organic rankings, and where it fits in your audience strategy.
How B2B publishers can make the LinkedIn algorithm work for them (Part 1)
LinkedIn is a key distribution channel for B2B publishers — but only if you understand what the algorithm rewards. A breakdown of the post formats ranked from highest to lowest reach, plus the link-in-comments tactic that still works.
How publishers can thrive in the AI era
Six takeaways from the PPA report — and what they mean in practice. Strong brands, community, memberships and product experience are the moats that will define the next decade of publishing.
Stop choosing between pageviews and paywalls
You don't have to pick between maximum traffic and paid memberships. Use your best content as a lead generator — then convert returning readers with a targeted, one-click offer.
Install Contentlockr with Google Tag Manager
Step-by-step guide to installing Contentlockr on your site using Google Tag Manager. No developer needed.
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